It’s been viewed by more than 1.3 million people.
A World War II-themed ad created by a mobile phone company in Thailand as part of a campaign called “The True Meaning of Giving” has taken the Internet by storm.
Produced by TrueMove, the three-minute spot uses a war story to show that “compassion is the true communication,” with the final moments of the ad tying everything together.
As noted by AdWeek, one of the actors wrote in the YouTube comments that the story references a POW camp in Kanchanaburi, Thailand.
During the Japanese occupation of Thailand in 1942, both allied POWs and Asian laborers were ordered by the Japanese to build a Thailand-Burma railway. The bridge is also known as the Death Highway and the Bridge over the River Kwai. Eventually, more than 100,000 people (16,000 allied POWs and 90,000 local Asian laborers) died from horrific working conditions.